Brand Collabs — J W . S T U D I O

Brand Collaborations

A significant part of the role at NET-A-PORTER was collaborations with brands. In order to stay ahead of the competition we had constant stream exclusive collections and collaboration. NET’s position as established luxury e-commerce market leader allowed us to be the trusted partner for many. For these projects we acted as an agency, all projects consisted of meeting brands to understand their objectives, creative ideation and development, pitching, execution and campaign roll out. Projects varied in scale and budgets, all were about building trust, all lead to further partnerships.
Clients included; Alaia, Armani, Balenciaga, Balmain, Burberry, Cartier, Chanel, Chloe, Fendi, Gucci, Loewe, Prada, Tiffany.

Gucci x NET-A-PORTER

For Alessandro Michele’s SS16 season we partnered for an exclusive collection. Full own channel takeover, prelaunch animation series driving to sign up, site, social, email takeover. We created 60 second moving image, a suite of stills covering brand and lifestyle e-commerce for all looks, custom e-commerce experience featuring a 270 degree shoppable pano video. Custom packaging and limited edition in-box poster prints for first 2000 customers. Shot and Directed by Tom Craig.