Jewellery & Watches
NET-A-PORTER’s aim was to be the first E-commerce business selling high-value fine jewellery and watches. The business worked to gain established brands trust in our service offering and the Creative team supported this, balancing the need to show the quality and detail, tell the brand story as well as position brands in a contemporary, fashion forward context. After highly successful collaborations with Cartier and Tiffany & Co. barriers fell and in 2019 we took it to the next level, supporting the launch of EIP Privè, an invite only digital destination for high value, unique or made to order pieces.
Cartier Panthère Launch
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Photography: Greg Harris/Bruce Anderson
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Cartier Campaign ‘18
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Photography by Quentin De Briey
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Tiffany T
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Photography by Alique
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Tiffany T 2
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Photography by Alique
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EIP Privè - Category launch
Digital campaign, hub and event in support of NET-A-PORTER’s key strategic pillar of leading the market in online sales of fine jewellery and watches. Invite only digital platform, filled it with on-model/still life photography and video. We designed an exclusive launch event anchored in our brand codes and provided tool kits for private appointment suits with our personal shopper network around the world.
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Photography: Alex Nataf
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Event design using NET-A-PORTER brand codes
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Event set up
Chopard
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Photography by Alique
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Di Grisogono
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Photography by Carlijn Jacobs
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Messika
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Photography by Jon Wetherell
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Evening Wear
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Photography – Carlijn Jacobs
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Hermes x NET-A-PORTER
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Photography – Alex Nataf
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